The expansion of digital media has created a challenging situation for organisations and their customers. Customers desire to organise the consumption of digital media files. At the same time, organisations want to utilise digital media to meet their prospective buyers. Thus, they use it as a component of their marketing campaign to reach a particular audience base.
Increasingly enterprises are wishing to manage the full lifecycle of their digital media. It makes it essential to have a master file that can change into various formats based on the different needs. A digital asset management system (DAM) entails the management of digital media all throughout its lifetime.
Need for DAM
Excellent visuals are an integral element of coming across as a great brand. Images and rich media assets contribute a lot to making an interactive experience. Marketers in small organisations are required to function with external agencies. They also need to control the use of the asset, like big companies. To evince stories that work on the different devices used by their audience, organisations require images, videos, and rich media assets.
Earlier, it was easy to manage videos, photos, and similar items. But with the internet and mobile technology and the subsequent expansion of personalised content, the number of assets has significantly increased to sustain marketing projects.
In the absence of a great DAM system, organisations can lose track of their possessions, location, and the situations where they can be utilised. A great DAM system is a tool that organisations can invest in boosting their revenue, minimising asset formation expenses and risks.
How Can You Choose the Right DAM?
Now you know how a digital asset management system can bring you more opportunities. Here are some ways by which you can sift through the innumerable options in the market.
- Undertake a review of current processes – Before choosing a DAM tool, you must carefully look at your workflows and systems. Recognise your requirements, so you get clarity over what you need to search for, from support file types to operating system support.
- Examine the price – Research the pricing policy and how it can change when you introduce a new user. The prices of DAM systems can increase with the increase in data usage and users. Hence, consider the current platform cost and also for the near future as your enterprise scales.
- Do not forget the importance of integrations – Obviously, your DAM solution will function as a centralised place for all your digital assets. So, it should have the capacity to integrate with your current systems. You want all your precious digital assets to be safe and secure in a single place. Therefore, your DAM should aggregate from various sources and manage all file types.
- Figure out the security of the platform – DAM needs to be secure, so you need to find out that it has encrypted security. Looking for things like multi-factor security and robust authentication are a must. For a cloud-based solution, determine the location of your data and the servers. It will ensure your data safety.
A DAM system can massively contribute to enhancing your organisation’s productivity. Choosing the right one according to your needs will help your organisation marketing efforts immensely in the long run.