Why are Keywords so Important for SEO?

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Keywords are the basis for SEO. Without keywords, your optimization would be meaningless.

SEO, or search engine optimization, is the strategic art of setting up your content to rank well on search engines. The idea is to let sites such as Google notice your content and pass it on to people.

You may already have a vague idea of how keywords help out with this type of thing. Take a look below to make certain!

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Keywords Link Your Content Optimization to the Interests of Your Target Audience

When you include a keyword in your content that is related to your business niche, you do so because that keyword is commonly used. The reason it has value is that there are already so many people typing that keyword into Google searches.

After your content has been ranking for a while, your domain authority will improve. This will also cause your page to turn up more often when someone searches for that keyword. This is why you need to use keywords that fit your niche. Otherwise, you’ll get a bunch of people turning up that have no interest in your products/services at all.

Keywords are What Crawlers ‘See’

Crawler bots may be advanced. They do not, however, possess the ability to comprehend the human side of your content. The bots will read through your content, checking for grammar, sentence structure, backlinking, and so on. They will not actually find your work interesting in the same way that a human would.

The keywords that you have included in your content help the crawler bots to determine what your content is about. This allows them to place you under certain categories that allow your page to be ranked based on those keywords.

This is why you need to have well-placed keywords and well-written content at the same time. This way, you can make both the crawler bots and the people happy at the same time!

Good luck and happy ranking!

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