These days, going online to research a product or service is the norm. Before you even buy a book or order a cake online, you check the reviews. You pour over the feedback, looking for any details that could give you a deeper insight into the product. You google local service providers. That’s how consumers behave these days. If you run a business, then you’ll need to keep that behavior in mind. Make sure to incorporate that into your marketing strategy. If you’re looking for ways to improve your local SEO marketing efforts, here’s some helpful advice.
Open a Google My Business Account
Optimize your business profile by opening a Google My Business account. Once you provide all the requested information, that’s all going to be added to your business profile, which is what appears on the search results. By updating your information, Google makes it easier for your customers to find you.
Edit Your Information
If you already have a Google My Business Account, make sure to update the details. Check if they’re accurate and error-free. A single mistake on your email or number could lead to missed opportunities.
Respond to Your Customers
Reply to customer inquiries. The more prompt your replies, the better. That helps send a positive impression to your guests. Also, try to respond sincerely to each customer who leaves a review.
Publish Posts
You can announce products or events or even new products you’re launching to your Business profile with the Google My Business dashboard. Creating posts helps get you in the forefront of your target market.
Get Happy Reviews
Happy customers leave glowing reviews. But there’s a lot that could affect consumer satisfaction levels and happiness. One way to make sure your customers are often—if not always—happy is to provide excellent customer service. Going the extra mile to help out and achieve results for your consumers will always reflect positively on your team and business.
Optimize for Mobile
Are your pages optimized for mobile? Most people these days go online with their mobile phones and tablets. If your pages aren’t designed for mobile consumption, your customers will leave your page before they even know what your products or services are. That could be one of the reasons why you have such a high bounce rate. By hiring the services of an SEO expert in Adelaide, though, you have the help you need to start optimizing your content for mobile.
Be Ready for Voice Search
More and more customers are using voice search on Google. That means two things: that customers are using more long-tail keywords, so you’ll need to adjust your SEO to fit those keywords in. Also, the long keywords are more likely to sound like a question or often delivered in a conversational tone. That means your content will need to be conversational, too. That will improve the chances of your content or site appearing and ranking high on the SERPs. Find out how, with the help of an SEO expert in Adelaide.