Digital marketing is a crucial part of any business’ overall marketing strategy. If you decide to hire a digital marketing agency to guide you through, it’s essential to choose the right marketing partner to convey the story of your brand – a certified Google partner in India would be even better. While the right agency can bring about a revolutionary change to your business and generate good revenue, the wrong choice might fail to meet your expectations. How can you determine whether an agency is the right choice or not? Let’s dive in to understand the tips to hire the right digital marketing agency.
Understand Your Needs
Before you shortlist agencies and fix appointments with them for meetings, it’s important that you understand your needs. Are you looking for assistance with your email marketing campaigns? Do you need a website redesign? Or do you want to enhance your SEO or social media campaigns? Before you start your research, you need to know:
- The purpose of hiring a digital marketing agency
- What you want the team to do for you
- Your budget
The answers to these will help you to discuss with the agency about how to leverage the perfect digital marketing strategy for your brand and choose the right agency to fit your goals.
Check Their Portfolio
The work and performance of the team is one of the most important factors to consider. When screening various agencies, look at their portfolio to get an idea of how they work. Get to the core of their work quality by:
- Requesting for work samples
- Requesting for actual performance data of its previous clients to see the impact of their work
- Requesting to talk to one of their clients
- Exploring their marketing assets like videos, websites etc. to understand how well they promote themselves
Reporting and Results
Tracking, assessing and reporting results are a key component of any digital marketing campaign. Check if they give you reports and analytics. Data is the backbone of evaluating success. Before hiring a digital marketing agency, find out what tools they are using because metrics go a long way in impacting the overall results.
Since inbound marketing campaigns need an end-to-end experience, the agency you choose should use the right tools so as to get favourable results. For instance, if you are hiring the agency for email marketing, they should have access to tools like MailChimp. If it’s an SEO campaign, they should be using SEMrush or Ahrefs for tracking keywords and monitoring trends. These details are essential as it can help you distinguish average companies from the leading players.
After the results are assessed, does the team revise its strategies to make the campaigns stronger in the coming days? This is a very crucial consideration when it comes to reporting and results.
Meet the Team
Try to attend face-to-face meetings with the team so that you can get a real sense of those you are likely to work with. Generally, people put in more efforts for a client who meets them personally and develops a rapport with them. Discuss all your needs with them and clarify any queries they might have. Be wary of agencies that have their teams outsourced to other countries, which makes it difficult to meet them; you might have to be more cautious about their quality of work if they engage third parties.
Overall, be thoughtful and take your time to do thorough research before making a final choice. After all, the digital marketing agency is an important business partner that can take your company to greater heights.