You’re planning to use influencer marketing and have planned your campaign. You’ve also identified content creators who match your brand’s values and reviewed their performance metrics. You’re now ready to get in touch.
However, it can be a bit difficult when you need to connect with content creators. It’s not always clear what to do to start conversations, or how to contact them. We’ve provided helpful suggestions to help guide you to the proper direction.
Select the channel for contact
Choose the method you will use to communicate with influencers. If you know their email addresses then you can mail them. If you don’t, don’t worry. You can contact them directly via social media. TikTok creators, Twitch streamers, and many other kinds of creators are able to receive messages directly on these networks.
If you don’t wish to conduct the entire conversation through DMs or email, you can simply make an introduction and inform the creator that you’re interested in working together. It is then possible to request their email address or details to contact them via another method.
Find more creators than you’ll really need
Responding rates for content creators to brands looking to collaborate are typically between 40% and 40 percent. This is not a lot and we advise reaching out to more than twice the number of creators you’ll need to run your campaign.
If you’re running a modest campaign that has two creators, you need to contact approximately 8.
Certain factors can impact the response rate. For instance, if a creator has a manager, you’ll usually have higher rates. This is because the manager’s response is typically by sending the creator’s charges.
Automated outreach is a great option for large-scale campaigns
automated outreach tools are much more efficient, particularly when you’re communicating with several influencers. There are many tools to aid in outreach, we strongly recommend Another mail Merge (YAMM).
This Google add-on lets you connect with several influencers simultaneously. It also lets you design email templates and monitor the performance in your campaign. It is also available for no cost to send up to 50 emails daily.
What to include in the initial proposal
It has to be concise and attractive to draw influencers as we’ve previously mentioned. The message structure you choose to use is vital in making it easy to read. These are the things you need to include:
- Introduction that provides information about the brand or products.
- The goal of the campaign and the ways in which this influencer can benefit.
- Any incentive you can offer either in cash or other forms.
- The type and the quantity of content you’d like them to post.
- The time frame for the campaign and when you’ll need for them to be published by
Tips for writing the initial proposal
It doesn’t matter how many influencers you’re contacting or how small the number is, it doesn’t matter if you are using an automated or manual approach. It is important that your message is noticed. It is essential to ensure that it’s:
- Attractive and aspired to be admired by influencers.
- Short and succinct – To catch their focus.
- Personalized – No one wants templates that are generic.
- Clear – Use subject matter and titles to emphasize important details.
With these tips, you’re on the path to successfully contact influencers. Remember to contact double what you really need, and make your initial proposal as attractive as possible.