The Boom in Television Market: Role of these Popular Brands in Success

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In the 21st century, technology has proved to be the most powerful factor in shaping everything that’s around us. The extent to which it has changed our viewing experience is a bit of a marvel. Right from the picture quality to the content and the display, the constant development of robust TVs has improved every aspect of our viewing experience. 

Boom in Television Market

With the arrival of smart TVs, you don’t have to follow a strict TV schedule to watch our favorite shows, you can them on demand and as per your own convenience. Now, you also get to watch all multimedia content in crystal-clear picture quality with superior color accuracy. 

Televisions have not only become smarter but more affordable, with major brands offering high-end TVs at barely a quarter the price they once were. All of these factors have contributed to the steep rise of the Indian television market, which is expected to cross USD 13 billion by 2023. According to the IBEF, it will grow at a CAGR of 14.7 percent by FY21. 

All major TV brands have played their role in making India the largest market for LED TVs among developing economies.

Samsung

This South Korean firm is the de facto market leader in the television space for a reason – it offers a wide range of TVs at almost every price point. No matter the size or features you’re looking for, there’s always a Samsung TV for you. Starting from a decent 32-inch to 75-inch, Samsung offers high-end TVs across all segments. 

It was among the first brands to bring HDR (HDR10, HDR 10+) to India. Samsung’s televisions produce life-like pictures with high contrast and superior black levels, especially in the QLED range, considered to be one of the best TVs in India. QLEDs panels bring a viewing experience like never before into your home. They use quantum dots to enhance performance by producing purer monochromatic red, green, and blue light than normal LEDs. 

The other attraction of Samsung TVs is its Tizen OS which is quite intuitive and offers a smooth user experience. You get features like SmartThings, Smart Connect, and Smart View, which you can use to mirror content from your phone to the big screen. You can also connect multiple devices to your TV and use it as a control hub for all your gadgets. 

Having launched 4K sets worldwide, Samsung is now pushing the adoption of 8K TVs. It showcased one of its flagship models, the Q950TS, at the CES 2020 and it looked stunning. And why not? 8K is four times the resolution of 4K and 16 times the resolution of Full HD. Samsung is truly proving to be a powerhouse in this sector. 

LG

LG may not be as massive a company as Samsung but it’s the second-largest television manufacturer across the world and perhaps the most affordable of the top brands. The company offers a wide range of OLED TVs, UHD TVs, Smart TVs and LED TVs in almost every size. Its OLED range offers brilliant colors, high contrast, deep blacks levels and competes well with QLED panels from Samsung. 

While LG doesn’t support HDR10+, you will get Dolby Vision and Dolby Atmos support. In certain models, LG uses IPS panels that give them an edge over the more common VA panels with better viewing angles and color reproduction. For instance, the affordable LG 32LM576BPTC is one of the best 32 inch Smart TVs in India. It comes with LG’s NanoCell technology that controls the backlight units individually, ensuring crisp images with superb contrast.

Moreover, LG’s WebOS platform is one of the best smart TV platforms you could ever come across. With a wide variety of content in its app store and easy-to-navigate interface, it beats every other OS, including Samsung’s Tizen.

Sony:

Sony has produced some truly breathtaking TVs in the recent past. For example, the Sony A9G OLED, best TV in India, offers incredible picture quality. Powered by Picture Processor X1 Ultimate, it intelligently enhances brightness, details, and colors so that everything you watch appears crystal-clear, brighter and incredibly realistic. And it’s not just the A9G Master series but every television from the house of Sony is capable of taking your viewing experience to another level. 

Furthermore, most of its sets come with  Motionflow XR, which minimizes motion blur on fast action scenes, creating and inserting extra frames between the original ones. One such set is the affordable Sony Bravia KLV-32W512D, considered one of the best 32-inch Smart TVs in India, which offers a whopping 200Hz Motionflow rate for a super-smooth viewing experience.

Sony also pulls out all the stops, when it comes to smart features. It uses Google’s Android TV platform to provide smart features with its mid-range and premium TVs. You get access to thousands of games, music, and video streaming apps, including the key Netflix, Amazon, and YouTube, with a single button on your remote. Your voice commands and smart-home controls are available through built-in Google Assistant.

Thus, TV technology has been evolving at brake-neck speed to meet the needs of its viewers. To cater to the unique needs of their customers, brands are constantly developing new innovative solutions.

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