5 Tips to Improve the Performance of Your PPC Campaigns

PPC campaign

Pay Per Click or PPC is a strategy of increasing traffic to your website by paying the publisher every time your ad is clicked; one of the most used examples is Google Ads. But, you could make use of them on Facebook, Twitter and LinkedIn as well.

However, after all that hard work, many are unimpressed with the results. You need proper training or assistance of a PPC agency to do a successful PPC campaign. But even if you haven’t got any, you still have hope. 

Below are some tips to help improve the performance of your PPC campaigns:

Remove Lower Performing Words and Adding Negative Words 

Lower performing words decrease the quality of your PPC campaign. So, you will have to review your campaign, look for imbalanced words, conversions, or clicks that are signs of low performing keywords. In most cases, it is a mix of all three. Research their intent, decide whether to remove the word or tweak it. 

Apart from this, you could even consider adding a negative keyword. This instructs ad networks like Google Ads and Microsoft Advertising not to show your ad for that word. Although these may generate impressions and clicks, they are not required since it is not relevant to your campaign.

For example, if you are looking forward to purchasing fashion sneakers, use negative keywords such as sports shoes or sports sneakers to prevent your ad from showing. 

Optimise PPC Bids Along with Manual Bidding

If your campaigns run for more than 30 days, consider switching from automated ones like Google Ads to manual bidding that provides more control, i.e. if you can regularly manage your PPC. Not doing so can lead to underbidding, bringing harm to your campaign.

However, if you do so, you can use a PPC tip as well to boost your bidding strategy. It is also advisable to conduct campaigns for more than a month as it can provide you with useful information to help make bids. 

Get a Professional PPC Audit 

If you’ve repeatedly updated your campaign and still haven’t seen any improvement in performance, consider investing in a professional PPC audit.

Consider doing some research, and you may even find some PPC agencies that provide it free of cost. Getting an auditor will give you a new perspective and a second opinion before you decide to give up. 

Experiment with a New Ad Copy

If your ad isn’t performing to your expectations, consider creating a new ad copy. This is one pro tip you can’t ignore. It’s always a unique experience to experiment with different titles and descriptions. This gives you the chance to discover yourself, increasing the chances of your ad getting clicked. You could supply these to Google to test the combinations of these variations to see which one performs the best. 

Create a Great Landing Page 

Ads will forever play a critical part in the performance of your PPC campaign. Concentrate on making responsive and informative landing pages using page builders like Unbounce, Mailchimp, or Lander.

This can increase the number of clicks on your page. For the best results, focus on campaigns with the worst landing pages. This can improve clicks, conversions and impressions. 

While making a useful landing page, it is essential to understand the relevancy of the page, its loading speed, whether the page loads on different devices and if the page copy expands on an ad copy. 

These are just a few tips that the best digital marketing company would give. However, there are several more. PPC is an effective way to gain market value and higher visibility on platforms like Google and Bing.

According to studies, with PPC, you could see a 50% increase in customers, making it one of the best online marketing strategies.

Suitable for any business, whether big or small, it helps you gain the right customer at the right time. If you are not using PPC campaigns effectively yet, you may be losing opportunities for online growth. 


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