Optimization of META tags of each page on the site is one of the prerequisites for a good ranking in search engines. But, where to start and how to optimize META tags on the page correctly? The answer is simple. It’s worth starting with the selection of search queries for this page.
Ideally, you should pick up no more than three main search queries that match the content of the page with high accuracy. A large number of search queries will lead to the fact that our title will be very long and completely unreadable.
That is why we must select such queries that have a wide range of interconnected queries. For example, if we define 2-3 high-frequency queries for our page iforgot apple, then with a high probability we will “pick up” mid-frequency and low-frequency queries.
And this is in our favor. Query matching schemes can be varied. For example, if you are optimizing a page with an article, then you can use the approach of selecting medium- and low-frequency queries. The selection of high-frequency queries usually refers to the main pages of the site, such as sections of the online store, company services, the main page of the site, etc.
Having selected the queries that exactly match the description of our page, we can proceed with the optimization of META tags, and the following logic works here:
The title of the page should contain all the search queries we selected. At the same time, repetitions of individual words and whole phrases should be avoided. Ideally, the title of the page should be short and easy to read. To do this, you can use stop words in the form of unions.
The description of our page should also include those basic queries that we selected in advance for the page. The main mistake of many beginners is that they copy the first 2 sentences from the context of the page and make them a page description. This is the wrong approach. The description tag must contain unique text. This is usually no more than 200 characters.
The keywords tag contains all the search queries, separated by commas. You can also use the comma-free format, this will allow the search engine to compose a large number of queries from the same words.
True, in this case, the compilation of the keywords tag should be carefully considered. Recently, search engines have stopped paying attention to this tag. This is evidenced by numerous studies of the largest aggregators on the Internet, and the SEOs themselves.
However, the keywords tag is very convenient to use to later recall which particular queries you are promoting on this page and in which word form arvig webmail. Since the presence of this tag can still play some role in the ranking of the page, we recommend that you do not skip it.
Remember that optimizing META page tags is very important for search engines. At the same time, try to make your META tags not only optimized but also readable. Believe search robots will appreciate it