As time is passing, the new trends of packaging have been upgraded now in 2021. Brands and companies are looking for new designing trends for their product packaging. At the first look, they all look different from each other which appeals to the customers to buy newly launched products due to their attractive packaging.
Product packaging is basically the design that refers to the making of the outer look of a product. There are a lot of things to be taken in consideration when choosing a product to be packaged. It needs to protect what’s inside, should have easy storage, and display complete information of the actual product. No matter how good your product inside is, poor packaging designs can drag your sales and brand name down.
Recent Packaging Trends of 2021
The trend of custom packaging is increasing day by day with the increasing demand of the consumers for such packaged products. There are a variety of new types of packaging coming to the recent times. In 2021 there are a lot of new designs that have a arising over the world that includes; tiny illustrations on the packaging that tells the actual product inside, packaging dressed in fine arts, the product names along with the brand name and logo, picture-perfect symmetry, solid colors, story-telling packaging that features characters.
Tiny Illustrations That Give a Clear Picture of the Product
Illustrations and pictures on the custom packages can not only be fascinating but, it also gives a clear picture of the actual product inside it. It reveals what the product is all about. For example a box of candies can have a customized illustration and animation of candies on the custom candy packaging that clearly indicates the packages contain candies.
Packaging Dressed In Fine Arts
In recent trends, packaging of the product itself speaks and is a piece of art. This trend is gaining success in many high-end products but, you can also use this at your small scale business as well. Designers design such drawings that are inspired from inspirational paintings making them the focal point. Some of them design drawings from abstract paintings that could be appealing and much more eye-catchy to the buyers.
The Product Names Along With the Brand Name and Logo
Some of the brands are designing such packaging that does not contain any images or illustrations but only the brand name on it. Companies making their brand names the focal point of the design. It highlights the brand name and gives an extremely creative look with the name at the center stage. The name of the brand itself feels like a piece of art. This type of trend of custom packaging leaves back no doubts about what the product is and seems to be the perfect packaging style with an appealing look. Additional designing elements along with the name are to make the name highlight.
Designing packaging is way more important than packaging a product itself. Most of the designers design perfect symmetrical pictures that are so appealing to our sense of order. They are just perfect as compared to the complex designs on the packaging. Pictures are not only what we see on the package but they explain the complete story behind the making of them on the packaging. Sometimes, some people judge the product by just looking at the images drawn on them and then go for the product name or the brand name.
Select the right type of solid color scheme that will leave a positive impression on the customers. These packaging boxes have color theme selections according to the quality and atmosphere of the product. It surely meets the requirements of the product as well as the customer selecting behavior.
Story-Telling Packaging That Features Characters
A unique way to extend branding of your product is storytelling of your product on the packaging. They have characters made on the custom packaging that completely explains the name or the type of the product itself. You do not need to read all the descriptions of the packaged product because everything can be visualized after the first glance of the character.
Some brand designers are designing boxes that have designs on the exterior as well as the interior side of the box. This could be more attractive for the customer to have a pleasant unboxing experience. While the person unboxes the product, starting from the top of the box, the package itself defines a story of the brand and the product until the package is fully unboxed. Not only the brand name and logo is the important aspect of branding but, the designing of the entire package plays an essential role in the success of your business.