Throughout the decades, sure-fire marketing methods have come and gone. Technology has made some ways redundant but enhanced the effect of others. If you’re trying to find the most effective marketing methods to put your business in the spotlight, any of the options below may be worth a look as they’ve weathered many storms throughout the years.
For many years, branded promotional products have been an effective way for businesses to benefit from brand recognition. The more visible your branding is to the public, the more people will come to think of you when they require your services.
Though digital marketing has seen many older marketing methods become redundant, promotional products have stood the test of time. They are given away during promotional events like trade shows and even delivered to loyal customers. Their versatility and cost-effectiveness make them worth a closer look.
As soon as social media marketing became commonplace, email marketing’s popularity dwindled. However, marketers soon realized they had dropped a powerful tool. It soon became apparent that email marketing wouldn’t be dying out so quickly.
In a survey involving several businesses, 66% said they use email marketing for promotion and communication with leads and customers. Given its seamless integration into websites, SEO, and other marketing avenues, it hasn’t lost any of its power.
Once upon a time, it wasn’t uncommon to have your mailbox jam-packed with letters, bills, and promotional materials. In fact, you’d sometimes struggle to find the real mail hidden within the advertisements.
Now, with so many businesses sending invoices and promotional material by email, receiving physical mail is a rarity. Therefore, you may be more likely to be noticed if you do choose flyer drops as a marketing method.
An important caveat here is that there is a right and wrong way to go about it. Focus on the regions and areas with the target market you’re hoping to attract. For example, you may not see any value in advertising vehicle safety checks in an area with students who take public transport.
Though cold calling can be a ‘hit or miss’ marketing technique, it can pay off in particular industries. Cold calling gives new sales reps the chance to work on their pitch and fine-tune it for in-person visits.
What’s more, it can allow you to make an initial introduction and form a human connection before you visit a potential customer in person. During a phone call, you can even establish whether the person you have called has needs you can satisfy or whether you can strike them off the list permanently.
Door-to-door selling in the traditional sense has long since dropped off the list of the most effective marketing methods. However, it still has its place in some industries.
Political parties still rely on this method to gain supporters and get to know their constituents. Real estate agents also find door-to-door campaigns effective if they are trying to drum up new listings. You never know whether the door you’re going to knock on next is owned by someone who has been thinking about selling.
While it’s no longer the most effective way to sell a vacuum cleaner, it’s still holding value in industries that may otherwise struggle to meet motivated customers.
Digital marketing has been a game-changer in recent years, and it’s easy to see why. It’s targeted, easy to follow, and cost-effective. However, that’s not to say that other more traditional marketing techniques are no longer applicable. The options above could be how you shine a light on your business and boost your bottom line.