Importance of Packaging and Export Packaging


Nowadays, there is much talk of packaging as a coordinated system by which the manufactured or harvested products are arranged within a packaging set for their transfer from the production site to the consumption site without suffering any damage. The objective is to achieve a permanent commercial link between a product and a consumer, which must be beneficial for both.

We can note three obvious points among which the whole problem of the trade of fruits, vegetables and products in general arises: Production, distribution and marketing.

The purpose of the packaging system is to facilitate the collection, packaging and classification of goods for shipment, protecting them from physical and environmental risks during storage and transportation. Its last function is to motivate the consumer to acquire it by guaranteeing that it is in the same quality conditions as it was at the time of collection or manufacture.

The functions of the packaging are various and are divided into two: structural and modern. Those that have to do with the physical part of the product are called structural:

  • Contain. The packaging must have a specific capacity so that the product is well distributed
  • Compatibility. The packaging must be compatible with the product to avoid the transmission of aromas or microorganisms that contaminate the product
  • Retain. The packaging must retain all the attributes of the product
  • Practical. Packaging must be easy to assemble, fill and close
  • Be comfortable for merchant and carrier to handle.

For the preservation of some perishable or delicate products, additional functions must be taken into account when packing them: Separate, isolate, cushion, fix, seal, among others.

Modern functions are more closely related to intrinsic aspects of the product, that is, presentation and display. This means that the product should be able to sell itself.

Types of products

They can be commercial, institutional and industrial, this classification is important because each product has its packaging set and these have different characteristics.

The commercials are presented in various units depending on the market they are aimed at. In institutional ones, because they have a specific and sometimes captive market, the functions are more restrictive. They focus more on identifying the product and packing the amount consumed in each purchase. The complement of these 2 is an industrial one or packaging. The emphasis is that it is manageable and that its content is perfectly identified.

Packaging system: hidden costs

Carbon packaging services emphasizes the characteristics of the product, shows attributes and establishes the difference between the products that compete for the market. All these benefits have a cost, so that the packaging fulfills the functions that correspond to it and thus contribute positively to its commercialization.

When planning the manufacture of a product, the packaging is part of the tools necessary for its production. That is, it must be planned in advance, for example, the cost of inventories. Each package has its production scale that while it is less expensive; it allows keeping inventory costs low.

The cost of packaging, labor to assemble, fill and close the package must also be included. The packaging protects the product when it is stored in warehouses. The warehouse cost varies according to the maximum use of the space which is directly connected to the distribution of the product within the package.

In distribution, volume and weight play an important role in terms of cost. Distributing a product many times has imperceptible costs since you generally have to travel long distances.

The cost of a merchandise packaging system is not a simple figure (the labor to assemble and close the packaging, storage of both empty and full packaging, highlighting more the appearance for sale, the service provided by the supplier company packaging …) is a whole commercial strategy that must be managed and controlled in the same way as the planning of the production of products is directed.

Packaging and packaging materials

Daily improvement processes are developed in the materials for packaging and packaging of products: lighter, less expensive, more resistant to different temperatures, less porous, which satisfy the needs of the client, in addition to guaranteeing the quality of the products.

You must know what type of protection it requires and how to protect against various eventualities during international transit. It is necessary to master the types of existing materials to pack and pack properly (Wood, metal, cardboard, plastic, paper and glass), always considering their advantages and disadvantages (costs, handling, volume, fragility, corrosion, disposal, reuse, recyclable, sensitivity to sun, humidity, light, pests, etc.).

Transport, an important factor

In the globalization of markets, transport plays an important role and any company that wants to develop new markets depends on a reliable supply and adequate distribution channels. It is useful to know the range of services that transport companies provide in order to properly stow and secure cargo and avoid any damage.

Proper packing and packaging for export must take into account the following points: mechanical stresses, climatic stresses, biological stresses and chemical stresses.


The packaging has to protect the load, allow it to be stacked, allow it to be lifted, moved and secured, and provide information about the load and its maneuverability.

The container itself is a means of transport. To make space more efficient, it is loaded in double stowage, if it has an adequate and strong packaging, the cargo can travel by air, land and sea arriving at its destination in the same conditions as it was shipped from origin regardless of the time. Mixed loads, articles of different composition and size, should be classified from lowest to highest weight, the heaviest in the first level and stowing the light or fragile ones. The packaging must withstand changes in weather and transshipment throughout the transport process.

Tips for simple packaging

The use of appropriate packaging will be decisive for the success of your business. The main rule to follow is: the packaging must be appropriate to the nature of the product.

  • Define the type of container to use. It is essential to establish its sealing, especially in cardboard packaging where the thickness and flute are determined based on the weight that it is going to support, performing free fall and stowage tests.
  • Pack each item separately. The fragile ones as far apart as possible from the corners and sides of the box, to reduce the probability of damage.
  • Use enough cushioning material and make sure the contents do not move. There are a wide variety of materials that are used to immobilize, cushion and protect: shrink plastic film, bubble wrap, molded foam, corrugated cardboard divisions, etc.
  • Closing. For the cardboard box use strong adhesive tape which will fulfill 2 essential functions: close the box perfectly and prevent the content from being violated. It is essential that it has perfect adhesion and that it meets the optimal tear. The proper tape width needs to be attached which is determined by the size of the box.


Please enter your comment!
Please enter your name here