One of the most frequently asked questions by website owners about user experience is: “Which areas of my website interface do people engage with more as compared to other areas?” this question is answered by Heatmaps. Website heatmaps help web designers figure out areas with maximum user engagement on their website interface.
Website heatmaps are, no doubt one of the most interesting web analytics tool that helps visualize user engagement areas on your website. This analytical tool has powerful consequences on UI and UX design. In this article, we are going to discuss everything you need to know about website heatmaps and its practical applications to improve the website experience.
Leveraging Heatmaps for a Better Website Experience
Heatmaps enable you to visualize websites in terms of areas with most clicks, deepest scrolls, and the highest density of mouse movements on your webpage. Website designers can leverage this data to enhance the overall user experience and also increase website conversion.
Top Ways Website Heatmap Equips to Optimize User Experience
Website heatmaps equip the designer to optimize the main elements of the website design interface, including the CTA buttons, images, and text, etc. Let us see in detail how heatmaps can be used to optimize user experience across your website.
1). CTA Buttons
CTA’s are one of the most critical elements of a good website that helps in conversion. Therefore, having an optimized CTA strategy and placement can make a huge difference to UX and, ultimately, conversions. Using heatmaps, you can figure out areas to place your CTA so the visitors can easily access them without having to struggle in locating the CTA button. Heatmaps can help you find out of your CTA is getting enough attention or not.
2). Images and Text
Images and text make up the major part of your webpage design. One of the main challenges in this aspect is in terms of placement and quality. Using website heatmaps, you can identify areas of your website that gets the most attention and place the most critical text and images in those areas. Use heatmaps to track user’s movements and identify areas where they click the most on images to open them up, so you can provide a hyperlink for those images.
One of the major aspects that results in a bad UX is flawed navigation that does not go with user expectations. When the visitor has to struggle to find the information on your website that they were looking for, it leads to frustration and ultimately bouncing off to other platforms. This has a negative effect on conversion.
Heatmaps help you analyze user’s navigational patterns so you can design a navigation map that matches your user’s expectations. We recommend getting help from a professional web designer to avoid any broken links on your website and revamping the navigation using data from heatmaps.
4). Overall Page Layout
No one likes to scroll endlessly on a webpage to look for information! Every business is different and requires different page lengths to achieve their goals. That being said, website scrollmaps can be of huge assistance when it comes to determining the right page length for your webpage.
For example, you can use scrollmaps to identify the areas of your page that the user is scrolling the most. See if the area is above the fold or below so you can put important information in areas that get the most attention and fewer scrolls. Again, get the assistance of SpiralClick’s professional UX designers to help you ascertain the ideal length of your blogs and online articles.
Benefits of Using Heatmaps to enhance your websites
By using data from heatmaps, you can identify hover patterns of your website, which helps discover problem areas where the user might be struggling. Let us look at some of the key benefits of using website heatmaps to enhance your website experience.
a). Predict User Experience
By tracking the user’s cursor movements, you can predict whether your website UX is good or not. You can compare heatmaps of different web pages to identify parts of the page that grabs most attention and identify potential distractions. Following is a heatmap of Google search page:
The heatmap shows that the visitor spent most of the time on the first three search results. This means that most important information should be displayed on this part of the webpage capturing most of the user’s attention.
b). Increase Conversion Rate
One of the major benefits of using heatmaps to enhance user experience is to increase overall conversions. Website heatmaps provide valuable insights into the user experience that can help identify areas that get the highest level of attention and distraction points. It can also help in assessing the overall effectiveness of your online content and webpage layout.
c). Capitalize on Website Traffic
Getting website traffic is not an easy task. Companies spend millions of dollars into acquiring new traffic for their website. However, website heatmaps eliminate the need for such large investment as it helps you capitalize on your existing website traffic by implementing strategies that increase traffic conversion.
For instance, you can use data from heatmaps like mouse heatmaps to target your audience through UX design. We suggest consulting with a website maintenance company in Dubai to revamp your website content according to data from your heatmaps.
Heatmaps – Designing spectacular UX!
Website heatmaps are essential when it comes to designing a spectacular UX for your websites. It equips the designer to step into their target audience’s shows and build the website experience from their POVs. Therefore, website heatmaps are a highly valuable analytical tool that can help you design a website that increases the conversion rate.
Leverage heatmaps in your website design to get the maximum results out of your online interface.