Buying cosmetics online in the UAE is one of the best things you can do for your budget, thanks to online retailers who balance high-quality products with prices that work for your wallet. By shopping online with these retailers, you can save a significant amount of money. And, the good news is that there are more steps you can take to get the products you want at a price you can afford.
Read on to learn how you can upgrade your cosmetics collection while staying on budget.
1. Prioritize items that you will use.
If you want to purchase cosmetics while staying on budget, it is crucial that you ensure you are only buying items that you are actually going to use. Everyone has been there – you walk into a beauty store or spend a late night browsing online, and suddenly your cart is full of beautifully packaged items that promise they will change your whole look. While there is nothing wrong with experimenting with products and treating yourself to new things, there is no point in spending money on items that are going to sit unused in your bathroom cupboard.
Therefore, before you start purchasing new items, spend some time going through your current collection and seeing what products you regularly use and which ones you tend to forget about. If you are anything like us, there is a good chance you will realize that you have plenty of beauty products that never see the light of day.
As long as they are still in good condition, start by using them before you purchase something similar. Instead, spend your money on items that you are running out of, or that you know you will use until they are finished.
2. See palettes as your best friend.
Beauty brands all offer various multi-use products that are ideal for makeup lovers on a budget, as well as those who want to downsize the number of products they have to carry around on a regular basis. Face palettes such as the ones created by Make Up For Ever, Benefit, and Zero Makeup are a fantastic way to have many (potentially all) of the products you need to do your face makeup in one item.
In many cases, as long as you choose one that includes the right shades for you, these palettes can be used on both your face and your eyes as the products can be used as foundation, concealer, blush, eyeshadow, highlighter and bronzer. Similarly, a single eye palette can provide you with a wide array of options for switching up your eye looks without needing to purchase a wide variety of eyeshadows.
3. Shop online like a savvy consumer.
The savviest shoppers know that online shopping for beauty products is the best way to get all the deals and discounts. What’s more, there are plenty of other benefits that come from buying beauty products online. For starters, you have access to a broader selection of products as online retailers are generally able to restock quicker and offer items that may not usually be sold in your regional market.
Additionally, you can shop online for beauty products whenever you want, and you don’t have to feel pressured by time limits on browsing or pressure from sales associates. Instead, it is just you and your device and pages of makeup, skincare, and hair care products and the like to scroll through.
However, the most important characteristic for those who want to stay on budget (that’s all of us!) is that online retailers are much more likely to offer promotions such as buy-one-get-one-free or gift with purchase. Moreover, they can provide better prices on their products because they skip the middleman, which means that the best makeup in Dubai can be yours without you needing to cut back on groceries this week.
4. Invest in high-quality makeup brushes.
There are some beauty products that are worth investing in because they are going to make cheaper products look and feel a lot better. Generally, this means investing in the proper tools for applying your makeup. By choosing to buy high-quality makeup brushes, you can be assured that you are going to be able to apply your makeup products properly and achieve a flawless-looking face.
It is highly recommended that you opt to purchase a brush set that contains all the options you need for both face and eye brushes and that are specifically designed to work with the makeup formulas that you use. The Real Techniques “Everyday Essentials” and Sigma’s “Most Wanted” are two of the most popular sets, while beauty aficionados around the world also love the Wow Beauty Forward “Master Blender.”
No matter what type of makeup brushes or blenders you choose, don’t forget to regularly clean them, as this will help them to last much longer, and it also means you won’t have to replace them anytime soon.
What are your top tips for purchasing cosmetics while staying on budget? Do you follow any of the above advice or do you have others to add to the list? From where do you tend to buy your beauty products? Let us know in the comments below!
Nick Vinckier is Head of Growth at Chalhoub Group, the largest luxury retailer in the Middle East. In his current role, he focuses on taking Faces.com from 0 to 1, transforming the beauty retailer into the fastest growing online beauty platform of the GCC.