A website was needed for marketing purposes when the Internet was used for the first time by a lot of businesses. A lot of effort is still required for standing out in spite of the fact that most of the businesses are using a website. Is there any way by which you can ensure yourself that the authority of your business can be built with the help of a site?
If we compare it with building authority for a political candidate then we find that both are similar in many ways. For establishing goals and collecting money they build strategic partnerships and developing a group of supporters and followers is their specific requirement. If you want your site to occupy a unique position in today’s internet then it is necessary that its overall digital presence is very strong and it has a lot of shares and inbound links.
Your company can be benefited if your website is easily found online and for this it is necessary that its bounce rate is low, speed is high and proper backlinking is done with it. The above factors can make you spend more time in link building and more money in social media marketing and pay-per-click advertising so that your business can grow at a good rate.
To know about the position of your site on the internet it is necessary that it is evaluated at regular intervals. This analysis can be performed very easily and there is no need of doing any Ph.D. for this.
Now I am going to tell you how to evaluate a web company’s abilities.
1.You need to test your website for mobile optimization, speed and usability – The overall experience of your site can be improved by doing some changes in it and for this it is necessary that some steps are taken by you like running your website through Google’s PageSpeed Insights and Google’s mobile usability tool. Your site’s audit will be completed after doing all this.
You can be in a position to resolve each issue of your site with the help of instructions that are unveiled by the expansion of fixes included in the insights mentioned above. The usability and speed of your site as expected by a visitor of today’s world can be provided by making the use of the tools mentioned above. These tools are easily usable and no price is charged for these.
2.Traffic sources of your company’s website need to be analyzed – You can use Google analytics. It is a web analytics tool and is available free of cost. It is used by most of the people in the world to do analysis of traffic sources. Your site’s several different aspects can be seen by the use of this powerful tool. The source of the traffic and its value can be easily recognized with the help of Google analytics. Now let us understand about different kinds of traffic:
- Referral traffic – A situation where your site is directed by some other site and a user clicks a link on it then that user or visitor is called as referral traffic.
- Direct traffic – If a user clicks on your site’s link after finding it from search history or bookmark or simply puts your site’s URL in his URL bar then that user is called as direct traffic.
- Organic traffic – When a user makes the use of a search engine for discovering your site then that user is called as organic traffic. DuckDuckGo, Bing and Google are some examples of search engines.
- Social traffic – We all know about Reddit, Facebook, Twitter. These are social media channels. Getting links from these is included in social traffic.
For some trades social media plays a vital role in getting most of the traffic. By identifying the level of retention, time on site and conversion rate the value of your site can easily be determined.
If you are interested in getting the web services and web development solutions then you can take the help of a web design company.