How the Search Engines Work Today


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After taking several SEO tutorials, I finally feel that I understand the world of search engines a lot better. Where I used to get all my traffic from a specific site has changed, and now this site has taken me to the top ten for the most competitive search term in my market. This tutorial will explain the basics of getting traffic through search engines.


Why did I change?

Because when I realized that just getting traffic from the search engines was not enough, I decided to do everything I could to get laser traffic to my site.

After months of research and information, I have now found that there are similarities in the way that the search engines work, even down to the component that they use to rank your sites.

Let me explain to you a few things.

Mozilla/Google both like sites that have a lot of original content, fresh content. They are looking for sites that will add value to their readers.

They want sites that are very original and offer new information to their readers.

They are also looking for sites that are very valuable to their readers, and give them the answer to their questions.

In other words, they like sites that are tailor made to answer their search queries.


They want sites that have step by step instructions on how to complete the task

They want sites that are designed to be simple to use

They are looking for sites that are unique to the industry – so that they can figure out exactly what they are looking for without having to research a thousands of pages on the topic

They want sites that seem to be the expert around the subject – so that they can be sure that they have the information to get the job done.

And, they want sites that are designed to answer the questions of the searcher.

enquired about their product or service, whether they could improve it, or know someone who could?

Looking for a site that includes testimonials from their customers?

Looking for a site that is designed to answer the questions of the searcher?

No matter what you are doing – if you are searching for a pointed keyword to use in your marketing – you want to find pages that include a lot of the words you are looking for. You need to narrow your search function, to help you find all the relevant information in a usable format.

Let’s look at a quick example from a real search I ran recently:

e.g. Search for “butterfly handlers”. revealing 7 results

Here, we are looking for a phrase and the best place to find it is in the actual content of a site that is being optimized for it. In this case, you will find the phrase” butterfly handlers”.

But, how do you find a site that is actually optimized?  I use a specific tool that crawls around the Web and tags the pages it finds with special tags that make it easier for the search engines to read.

The beautiful thing about that is you can find out almost everything you need to know about a site, before you even call them.  Some of the tags even reveal what the site is about, and which of the search terms or phrases are used most often.  Using that information, you can often get a better understanding of the site and its audience.

How to use that information to your advantage

Suppose you are in an apparently perfect situation.  Not only do you have the exact search terms that you are looking for, but you also have a lot of information that relates to it.  I can tell you that most people seldom have the patience to read through all the information that is out there on a subject, much less search through vast amounts of information.

You know what I’m speaking of.  You’re reading already, and yet you’re not completely sure of something.  You’re way behind the curve.

You will most likely choose a search term, and then you will begin clicking on links.  Then, you will begin to learn the way that those links are delivering the information you want.

Perhaps you’ll click on a link and you immediately understand something your teacher didn’t intend you to.  You’re on to a pretty important bit of information there.



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I love that this happened.  I may not have gotten everything I wanted to know, but I’ll bet I still managed to get a few pretty good bits.

Now, the important thing is to make sure that you have really clear and Even better, make sure the links and the content make grammatical sense.  Sorry if I’m a little overanalysis here, but it is what it is.


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