Animation Audiovisual Producer, How Does It Work?

Animation Audiovisual Producer,

You will surely imagine how a traditional audiovisual production company can work, with cameras, tripods, green or blue backgrounds (chroma), actors, lighting, etc. But if we think of an audiovisual production company specialized in 3d and 2d animation, video marketing and videos with animated characters, would you know what they look like inside? In this article, we are going to explain it.

The audiovisual production company inside

All animation producers are not the same, in fact, there are quite a few differences depending on their speciality, 2d, 3d, post-production, and even from each of these three specialities many subdivisions could be made, traditional animation, motion graphics, stop motion, specialized 3d in character animation, 3d for architectural representation, special effects, etc … And there is also a lot of difference depending on the size of the audiovisual production company, from a single person in charge of everything to hundreds of people very specialized in specific areas, as is the case with production companies that make 3d animation movies.

In this type of Event Video Production Company In Dubai, you will find people working with their computer, an illustrator, a scriptwriter and someone who are in charge of contacting clients, and there are also some external professionals such as broadcasters or specialists in a specific technique or area if required.

The day to day is usually like in a normal office, although if you look at the screens you see more fun things than in a normal office (and I mean the videos we make), something that sometimes seems strange to customers who They visit is that they imagine something more “exciting”, we suppose it will be because of the type of videos we produce, although most of the communication is usually by email, Skype or telephone.

How 2D animation videos are made

Explaining it in a summarized way, the production of 2d animated videos always begins with a conversation with the client, to whom we ask a series of questions to start with the script, questions such as What is the main message you want to convey with the video ? or who are you targeting with this video? etc. And once we have all the clear information we start with the script, which will be taken care of by our writer.

In which the client can see what the locution will say and what will happen in his video, and if he wants he can make or suggest as many corrections as he wants until he is satisfied.

And once approved, the recording of the voiceover is made, which must also be approved by the clear client, and the animation of the video begins, always using the recording of the final voiceover so that everything is well synchronized, and after one day And a lot of work, we present to the client his video, about which he usually makes some changes or touch-ups that we carry out without problems until we reach the final version.

And 3D videos

These types of videos have a different production than the 2d videos with personals that we have just explained; it is a much more complex internal process, although for the client it would be just as easy.

For 3d videos, if we have to explain a process that is clear and does not have a voice-over, we prefer to do an animatic directly in which the different steps are seen but if the final aesthetics so that the client can see as soon as possible how the plans will be and can go approving or making corrections.

And once the animatic is approved, we begin to give the final aspect to each of the plans and again send it to the client for approval, this time in image format:

And with this approved, now yes, we start with the final production, a slow process since each 3d frame has to be rendered, and for you to get an idea every second has 25 frames, this complete video has a total of 5900 frames, almost 4 minutes, and the render time per frame can vary depending on the scene from one minute to 10 or even more. The 3d render phase of this video lasted about 5 days using about 6 computers only for this process.

Once all rendering is done, the editing is done with the music and the final post-production, and after a couple of “this bigger text”, “we change this photo for this one”, etc. by the client, the video would be ready:

Here we would need, as in the 2d videos that we mentioned at the beginning, an initial briefing to determine the target audience, the main message, the media, etc. and of course the script production, presentation of references, voice recording and the entire 3d process above, so these types of 3d videos have a higher budget than previous 2d animated videos.

Well, I hope that even if it is roughly now you have more clarity on how an audiovisual production company works and if you have a project in mind you can count on us of course.


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