Web design is the process of designing the website to make it look and feel better. The goal is to entice potential customers to view the entire content and eventually purchase something. Among the web design elements are graphics, animations, videos, and other factors affecting the overall aesthetics. However, web design isn’t only about aesthetic appeal. It also covers the ease of navigating the page and making it more comfortable for the user. It also includes persuasive content that will make more people stay for more. Web design might seem easy if it’s only about the visual appeal of the page. When other details get taken into consideration, it could be tricky. With the help of a Phoenix Web Design Company, things can get done quickly.
Responsiveness is key
The first aspect to consider in web design is responsiveness. Websites must load quickly since users are impatient. No one wants to wait for a while before opening the page. Among the factors affecting responsiveness are the files uploaded and the platform used in creating the website. There should be a limit on the content to guarantee that only the important ones appear. The rest will only hinder the responsiveness of the page and should get removed from the site.
The flexibility of the page is another factor. Back then, the focus is on how the page appears on desktop computers. Given the drastic surge in the number of people using their mobile devices for almost all transactions, the responsiveness of pages on mobile devices matters. When people couldn’t open the page on their phones, it might affect the efforts to be more visible. Google also announced that moving forward, it will rank pages that are compatible with mobile devices higher on its rankings. Failing to adapt to these changes could have terrible repercussions.
Web navigation should be clear
Apart from responsiveness, clarity in navigating the page is also important. The three-click rule helps. It means that after three clicks, the user will find the content being searched. If it goes beyond that, it makes the process more confusing. Organizing the page helps make it easier for anyone to navigate. Again, people are impatient. If they find it hard to get the relevant information, they will leave the page. Buying items from the site should also be easy. Potential buyers shouldn’t have to go through a long process before buying specific products.
The most important information should appear on the primary page of the website. The less important information can stay deeper into the site. Organizing content is critical. When people find it hard to get useful details, they might decide against buying the products. When the company has an upcoming sale or promotional period, it should immediately be on the page. Some people want to buy cheaper products of top quality. Finding out that there’s a sale coming up is the only information they need to patronize the brand. The most significant content should be on the upper left part of the screen. It’s the first thing people will see as they browse the page.
Call to action should be there
Salespeople were very effective in selling products before because they knew how to entice people. They choose the right words to convince anyone that the products are worth buying. Their PR stunts are quickly gaining attention. At an age when businesses no longer rely heavily on salespersons, advertising happens online. However, the same principles apply. The ad campaigns should have a strong call to action. After going through the page content, the people would know what to do next. They also need a guide to buying the necessary items and what’s in store for them. A successful call to action will increase the conversion rate and boost overall profits. A Phoenix Web Design Company will be there to help in this regard.
Steps to a successful web design effort
The first step is to identify the goals of creating the website. Identifying the target audiences and strategies to reach them is also important. The next step is content selection. It’s crucial to determine what will go on the primary page and secondary pages. Designing the page happens next. Testing everything before going live also helps. It determines points of improvement before other people can see the site. If there are errors, it could adversely affect the company’s reputation.
There are several details to consider in web design. The good thing is that with a web design company, the process would be a lot easier. These specialists understand how web design works and will create a responsive and easy to navigate page.