5 Simple Statements About digital marketing agency hk Explained


4 reasons agencies should usesocial listening

2020isa year of dramatic change.As we get older, the brands thatwelove and recognizeare beingcalled uponto play a biggerpart in shaping the societywelive in.

Today more than ever,agenciesneed a better wayto listen.As we demonstrated inourlatest industry report,organizations that utilize social listeningcan help clients developgreater value, comprehendtheircustomers, and providemore engagingwork.Conversely, those who choosetodo nothingareforced to rely on thetraditional heuristics and intuitionall by themselves.

Are you stillnot convinced?Here are four compelling reasons why youragencyought to invest in social listeningtoday.

1. Finding valuable consumer insights

Intoday’s connected world businesses mustbeaware of their customers’ needs, goals,and their opinions.

A good example: themost popular topiconour digital marketing agency hk report wasthe interplaybetweenconsumer insights and brands.Consumers have their own concerns thatagenciesare poised to tackle and aremoreassertive than they have ever been.

Conversation Clustersisan easy-to-use datavisualization toolthat lets youquickly uncover, understandandcomprehend the context surroundingany subject at aglance.

HTML0Equipped with social-listeningdata, agencies can helptheirclients in establishingdeeper, more valuable relationshipswith their clients.

Social listeningcan help agencies discoverdata points that givethem anedge.It can be asolution tothe unexplored demographics or offer a new perspectiveon a product forthe creative pitch.

For one agency this was a creativeresponse to the recent lockdown craze.By tapping into the massivesuccess of thegame Animal Crossing: New Horizons, Ogilvy Toronto delivered oneof the most powerfulcollaborations oftheyear.The game’s playershad the opportunityto trade their turnips –one ofthe game’s most valuable componentsin real food donations(avalue of $25,000).).

Ultimately, agencies that use social listening to gather consumer insights are better placed to frame their client’s goods and services in a contextually-relevant way.

2.A bettermeasurement

Prior to the advent ofsocial media in the past, most advertisingor communication agencies relied onlow-level metrics like salesto gauge the effectivenessin their advertising campaigns.While there’s nothingnegative about that,the method can be a bitofan unwieldy instrument.

In the present, agencies requiremore precise methods of modelingandcapture the valuetheygenerate fortheir clients.Be attentive to the social media that you usewill give your agency morecontrolover campaigns from clientswhich can be analyzed in real-time from multipleinteractions.You can also segment stratify, stratify and prioritizechannels thatgive themost valuable data you require.

To begin with, foran example, you’ll be able to finda high-level viewthat shows the impact of ancampaign, hashtag,ortalk-show withan engagementmeasurement like thepotential reach.From there, you are able toexamine the details.The ability to zero inon valuable streams of datathat come fromFacebook, Instagram, Twitter (plusa variety of otheroffline sources)gives you a thoroughunderstanding of what customers thinkabout your brand, and also your creativity.

Being able to identifywho’s speaking up and -in addition, howtheyconsider your clientswith a solution such as the analysis of sentiment, providesan excellentillustration of how efficient formsoffeedback through social listeninghelps agencies remain proactive.Our research on the industry foundan evident connection betweenpositive reaction to an advertisementcampaign, such as Nike’s ‘You Can’tStop Us’ ad -as well as the feelings of the agencyresponsible for its creation, forexample(Wieden+Kennedy).

Topic analyticswill allow you to seethe connections between various topics. It also givesthe user a powerful waytorepresent important relationships.

3. Crisis management

The voice of the consumer is louderthanthey’ve ever been.Additionally, their voicescan be heard across the globe,inreal time.

Like you’d expect,crisis management is a hugepart of social ear.The agencies that recognize problems beforetheyoccur have an advantageover theircompetition.They alsosafeguard their clients more effectively.

A successful social listening strategyhelps agencies in a wholerange of different crisis management scenarios.The complaints of defective products can becomeinstant conversations that solve problems that are causing concern, collect data, andresolve negative attitudes.Sudden shifts in public opinionare now manageable.Feedback on poorly received content becomesan aid to adapt toor, inserious cases look for a new direction.

In the end, social listening aidsagenciesbecome guardians ofbrands theyworkwith. Itinforms clientsabout any problems they mayhave missed , and gives thenecessary information to makean intelligent and well-plannedreaction, working together.

4. Competitive intelligence

Our agencies industry report exploredtheissues facing the marketin 2020.As the pandemic throws worldeconomies intouncertain waters, agencies aresearching for ways to inventandsucceed. Competitive intelligence isjust one ofthe ways. Inthe simplest sense, social listening agency allows you tomake use of the most importantconversationsthat people don’t have aboutyou.

Yourcompetition hastheir own methods and strategiesfor success.Likeyou, they’veput intime and money to develop them.With social listening, agenciescan tap into critical conversationsregarding the ways and reasonsdifferent brands are successful:

  • What’s driving the successof aspecificcampaign?

  • How can brands leveragespecific media to makethegreatestimpact?

  • What is your benchmarking strategyto the competition?

With an effectivesocial listeningsystem Competitive intelligence can beeasily integrated into your go-tomarketstrategy. Without it your organizationwill be forced to make decisionsin a vacuum, lacking the essential informationto navigate a constantly changingworld.And ifDarwincould have taught us anything it’s that onlyspecies that can adaptendure.


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