The options for business advertising are endless for the marketers, ranging from TV commercials to social media ads. But all these strategies do not play equal return on investment. Some come with a big price tag without guaranteeing big results, and some others are cheap, but still, the ROI differs. Your advertising campaigns’ primary objective is to reach out to more and more target audience and present your brand most appealingly and invitingly.
So, targeted marketing can be effective rather than spending money in huge amounts to reach the entire population by addressing people who may be less likely to be your customers. Here, we will discuss a simple and tested solution for targeted advertising, the yard signs. Read further to know why yard signs are deemed the most ideal and cost-effective strategy for small business marketing.
- Yard signs target the most prospective audience
You may spend money on costly social media paid promotions and Google Adwords etc. But still, these well-thought marketing plans may end up broadly targeting a high percentage of the audience who are less likely to become actual customers. In small businesses, the best move is to target the local people of your area. However, unless you offer something unique, the customers may not likely to travel all the way to reach you. This is where yard signs can be of help. These signs, installed locally, focus on the target audience locally who are likely to visit your business. So, there is no waste of money by going after yard signs compared to other costlier ads.
- These are low cost
As we have seen above, many advertising types come with big price tags as billboards or banner ads, etc. When it comes to the advertising budget of small businesses, they may not frequently run these costly ad campaigns. On thinking of a cheaper and yet effective way for advertising, yard signs come as a solution, helping you reach a larger target audience without any add-on costs. Unlike many other local advertising methods, yard signs also do not need any repeated investments to keep active.
- To spread brand awareness
If your business is located only in one place, then the brand awareness you spread may mostly contain to that region at best. So, installing yard signs at locations near to your store is like spreading a word-of-mouth awareness of your business. You can make others know about the services you offer and about announcements are seasonal offers or product launches etc., through these.
- Serving the best to ‘Rule of Seven’ principle in advertising
Researches have shown that the consumers who are exposed to products or brand more than seven times before they decide to buy it. Even though this is a debatable number, there no doubt that increased exposure can surely help build a connection between the consumer and the brand. Stationary yard signs can do this task at best.
There are more reasons too to consider yard signs, which is a very cost-effective, impactful, and maintenance-free mode of advertising for businesses of all types.